Farah Khan Brand

Brand Intro Video

BRAND PHILOSOPHY

FARAH KHAN jewellery is distinctive in style. It is intricate yet striking, bold yet feminine.

“My designs are flamboyant, ornate and adventurous. I believe that jewellery should make you feel like a princess when you wear it no matter how big or small the piece of jewellery is, it should be eye catching and make the wearer feel special.” – Farah Khan

In a short span the Farah Khan Fine Jewellery label has become synonymous with setting high standards for style, quality, detailing, design and elegance.  This is a line of limited edition jewels that lets you indulge in the luxury of affluence.."Where Precious becomes Priceless".

Unusual colours combined with exotic gems set the basis for Farah Khan’s novel designs and all the pieces are set and crafted using the highest standards in manufacturing techniques thus never compromising on the finish. All of Farah Khan’s pieces are manufactured in house in their 9200 square feet jewellery design workshop that houses 80 craftsmen currently thus maintaining a stringent quality control and check on each and every piece that is manufactured.

The Farah Khan Fine Jewellery brand has emerged as a high-end fine jewellery brand in the Indian Market scenario and is recognized for its quality and craftsmanship

BRAND INSPIRATION

For Farah, inspiration begins with a strong emotion. You have to “feel” to be inspired. Design is not about getting inspired from what you have seen in jewellery, but the process of being able to find design wherever you go. It is pertinent to note that human beings think alike but it is their interpretation, which makes a difference. I am inspired through the process of life & my experiences of it.”

The Farah Khan Fine Jewellery Brand is a celebration of today’s woman who is feminine yet strong, graceful yet determined. It is about a real woman, one that is sensual in her being and confident in her existence, a woman who is beautiful inside out.

BRAND VISION

DOMESTIC

Currently the Farah Khan Fine Jewellery Brand retails in India, but her clients are spread across the globe. The Label is looking at expanding internationally in prominent fashion capitals of the world and is in talks with various International chains to do so.

Having established her presence with flagship stores in the capital city of Mumbai and New Delhi, the Brand has also had very successful retail shows all over India in places like Chennai, Bangalore, Chandigarh, Kolkotta and Ludhiana. The Farah Khan Fine Jewellery Brand is also looking at franchising its label in the metropolitan cities of India in the near future and shall have international retail presence by 2014

INTERNATIONAL

Internationally Farah Khan has also designed for Swarovski where she also took part in Swarovski’s Runway Rocks, which was show cased in Mumbai in April 2008. She also took part in Swarovski’s 5th Anniversary celebration for Runway Rocks in London in June 2008.

Farah Khan’s jewellery designs have been featured regularly in the Gemvision 2009 a book on forthcoming trends in the jewellery industry from Swarovski since the past 4 years.

In June 2009, Farah showcased her designs at the 10th anniversary celebrations of IIFA (The Indian International Film Awards) in Macau where she was the only jewellery designer to singularly have more than 10 Bollywood personalities wear her jewellery on the Green carpet a feat never achieved before. Farah Khan’s jewels made an everlasting statement at IIFA that season.

Hollywood Celebrity stylist Michael O Connor selected Farah Khan among 12 international designers for her jewellery on the Red Carpet at the Emmy Awards held in August 2010.

In March 2011, Farah Khan’s jewels made a style statement at the Oscars in LA where well-known personalities donned her magnificent jewellery. Music Maestro AR Rahmans wife Saira and Oscar Nominee cinematographer Matthew Libatique’s wife were some of the few who wore her jewellery on the red carpet
Ace Tennis star Serena Williams wore her jewellery to the “Essence Luncheon” in LA in March 2011

In June 28th Pop star Beyonce released her new album “4” wearing a crown designed by Farah Khan in the artwork of her album. The inspiration for the crown was “Goddess” and as Farah says “Beyonce is the embodiment of  a goddess in the true sense of the term as she is adored for her talent and beauty world over.

In September 2011, TV star Angela Kinsey and TV Host Shaun Robinson made a statement on the Prime Time Emmy 2011 Red Carpet. Shaun Robinson tweeted that she loved wearing Farah Khan Jewels and that they were gorgeous and she was sad to return them back.

In January 2011, Farah’s fabulous baubles were seen on the Red Carpet at the Golden Globe Awards in LA, USA.

Hollywood Actress Priyanka Chopra regularly dons Farah Khan fine jewellery for International and Film Award Events and was seen wearing earrings from her collection at the Marakesh Film festival in Morocco in December 2013 this year as well as the Screen Awards in January 2013 in Mumbai as well as TOIFA (Times of India Film Awards) in May 2013

This year in February 2013, Farah Khan Jewels will don the Red carpet at the Grammys and the Academy Awards (Oscars) in Los Angeles.

Farah Khan was one of the International designers at an event hosted by Gemfields in London on March 14th 2013 where International star Mila Kunis graced the event as the Brand ambassador. Farah’s designs were among the many international celebrated pieces of jewellery

SOCIAL MEDIA

Farah Khan Ali is the first among her contemporaries in her trade to launch the Farah Khan Fine Jewellery Apple I pad application in the Apple application store. The App is a visual journey through the eyes of the designer wherein an idea becomes inspiration and food for design and creation. It also gives you a peek into the life of the designer and her fabulous jewels. Farah says that technology has become a very important part of our daily life and most people barely stay away from their phones and gadgets for more than a few minutes. Its important to connect to your customers via social media and applications so that they are aware of your brand."

Farah Khan Ali also commands a loyal following of over 4,10,000 followers on twitter with whom she interacts with regularly updating them about her work.